For Service Business Owners at $1M to $5M
The Working Class is Mike Cesaroni's coaching and marketing for service business owners. HVAC, plumbing, electrical, roofing, landscaping, GC. We'll teach you to run it, or run your marketing for you.
Tap for sound
Built by Mike Cesaroni, who took Horizon HVAC from $200K to $3M in 24 months.
Find Your Starting Point →From $1,500/mo + setup
$5,000 one-time
We help blue-collar businesses generate, capture, and convert more customers.
Same system every time. The only question is how much of it we run for you. One setup fee up front, and a report at the end of every month you can actually read.
$1,500/mo
$2,500 setup, one time
Ads running and every lead followed up.
$2,500/mo
$2,500 setup, one time
Everywhere a customer looks for you.
$3,500/mo
$4,500 setup, one time
The whole chain, plus an AI that knows your business.
We'll tell you which plan you actually need, not the biggest one.
Marketing runs $1,500, $2,500 or $3,500 a month depending on how much of it we run for you, plus a one-time setup fee. That is $2,500 on the first two plans, $4,500 on the top one. The Round Table is a $5,000 one-time fee. Which one fits gets worked out on a 15-minute call with Mike.
No. Your ad budget is paid to Google and Meta directly, separate from the monthly fee. You decide what you spend, and the monthly report shows what each lead cost you.
Whenever you're ready. You only pay the difference in setup. You're never charged the full setup fee twice.
You'll talk directly about where your business is today, where the leaks are, and whether one of our programs is a fit. No pitch, no pressure, just a straight conversation.
No. We work inside what you already run. This isn't about ripping out your tools. It's about fixing how time, money, and people move through your business.
Any service business owner who is done guessing and ready to run the business like an operator, not a firefighter. Most are HVAC, plumbing, electrical, roofing or general contracting, but landscaping, cleaning, power washing and the rest are all welcome. The trade matters less than whether you are serious.
Every dollar tracked, every lead attributed, every ad measured. This is how we run accounts.
Tap any view to open it full size.
A few quick questions so we point you to the right next step.
The Round Table is a $5,000 room. Book 15 minutes and Mike will walk you through exactly what's inside it.
Pick a time that works. Bring your numbers. Mike will have your answers in front of him.
